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Toyota RAV4 Prime depreciation: value by age

Value kept after 3 years

74%

  • Loses 26% in 3 years.
  • 2023 SE AWD. New: $44,425. Now: $32,900.
  • Median SUV at 3 years: 63% kept.
  • Value now: KBB fair price.

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0%20%40%60%80%100%2 yr5 yr8 yr11 yr14 yr17 yrRAV4 PrimeSUV median
Share of original MSRP kept, by age. Blue: median of 82 to 183 SUVs per age.
Toyota RAV4 Prime value by model year
Model yearAgeTrimOriginal MSRPValue nowSourceKeptLostLost per year
20242SE AWD$45,085$36,900KBB fair price82%$8,185$4,093
20233SE AWD$44,425$32,900KBB fair price74%$11,525$3,842
20224SE AWD$41,515$31,600KBB fair price76%$9,915$2,479
20215SE AWD$39,525$28,300KBB fair price72%$11,225$2,245
Biggest drop
New to age 2: $4,093 a year.
Values as of
October 2026

KBB resale value by year

Toyota RAV4 Prime: KBB resale value by calendar year
Model year20232024202520262027 KBB forecast2028 KBB forecast
2024N/A$40,667$37,472$34,600$31,545$29,129
2023$46,294$37,050$32,844$31,200$28,665$26,557
2022$39,386$34,702$31,934$29,900$27,435$25,492
2021$35,121$30,153$29,278$26,300$24,187$22,263

KBB resale values. 2027 and 2028 are KBB forecasts.

What this cannot tell you

Values as of October 2026. KBB and CarGurus national figures.

Mileage and condition change the value.

How values are checked