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Toyota Prius Prime depreciation: value by age

Value kept after 3 years

77%

  • Loses 23% in 3 years.
  • 2023 SE FWD. New: $33,445. Now: $25,800.
  • Median hatchback at 3 years: 70% kept.
  • Value now: KBB fair price.

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0%20%40%60%80%100%2 yr5 yr8 yr11 yr14 yr17 yrPrius Primehatchback median
Share of original MSRP kept, by age. Blue: median of 13 to 38 hatchbacks per age.
Toyota Prius Prime value by model year
Model yearAgeTrimOriginal MSRPValue nowSourceKeptLostLost per year
20242SE FWD$34,070$28,000KBB fair price82%$6,070$3,035
20233SE FWD$33,445$25,800KBB fair price77%$7,645$2,548
20224LE FWD$29,765$21,600KBB fair price73%$8,165$2,041
20215LE FWD$29,215$20,100KBB fair price69%$9,115$1,823
20206LE FWD$28,895$19,550KBB fair price68%$9,345$1,558
20197Plus FWD$28,305$17,550KBB fair price62%$10,755$1,536
20188Plus FWD$28,220$15,950KBB fair price57%$12,270$1,534
20179Plus FWD$27,985$15,600KBB fair price56%$12,385$1,376
Biggest drop
New to age 2: $3,035 a year.
Values as of
October 2026

KBB resale value by year

Toyota Prius Prime: KBB resale value by calendar year
Model year20232024202520262027 KBB forecast2028 KBB forecast
2024N/A$34,070$33,346$25,200$23,186$21,549
2023$36,695$31,210$28,397N/A$25,433$23,060
2022$26,259$24,431$20,920$20,400$18,349$16,563
2021$25,611$22,553$19,840$19,100$16,913$15,032
2020$23,501$21,383$18,578$18,550$16,280$14,240
2019$21,578$19,576$16,920$16,100$14,295$12,645
2018$21,047$18,777$14,711$14,650N/AN/A
2017$17,199$16,758$14,063$14,800N/AN/A

KBB resale values. 2027 and 2028 are KBB forecasts.

What this cannot tell you

Values as of October 2026. KBB and CarGurus national figures.

Mileage and condition change the value.

How values are checked